Читаем quickstart и делаем:

lorien@lorien:~$ cd /web
lorien@lorien:/web$ mkdir supershop
lorien@lorien:/web$ cd supershop
lorien@lorien:/web/supershop$ virtualenv .env
New python executable in .env/bin/python
Installing setuptools............done.
lorien@lorien:/web/supershop$ source .env/bin/activate
(.env)lorien@lorien:/web/supershop$ easy_install pip
...
(.env)lorien@lorien:/web/supershop$ pip install -r http://bitbucket.org/chris1610/satchmo/raw/tip/scripts/requirements.txt
...
(.env)lorien@lorien:/web/supershop$ pip install -e hg+http://bitbucket.org/chris1610/satchmo/@v0.9#egg=satchmo
...
(.env)lorien@lorien:/web/supershop$ clonesatchmo.py
...
ImportError: No module named satchmo_skeleton
(.env)lorien@lorien:/web/supershop$ ln -s /web/supershop/.env/src/satchmo/satchmo/projects/skeleton /web/supershop/.env/lib/python2.5/site-packages/satchmo_skeleton
(.env)lorien@lorien:/web/supershop$ clonesatchmo.py
...
Store installation complete.
You may run the server by typying: 
 cd store 
 python manage.py runserver